Bachelor Degree in Business Administration with Dual Specialization
Description of the educational program
The Bachelor of Business Administration program equips students with an array of highly marketable skills, preparing them for key roles across all types and sizes of business organizations. The program provides knowledge and training in leadership and management to prepare students for managerial entrepreneurship and roles. Learners who wish to pursue their career in business management can opt for a Bachelor of Business Administration. The Program has been designed with a comprehensive and application based approach to provide students with a wide array of knowledge and practical experience. It covers subjects such as Business Communication, Finance and Accounting, Digital Economy, Human Resource Management, Statistics, and Emerging Technologies, to name a few. The students can choose from Specializations for Hons, each designed to meet the real demands of today’s job marketplace.
Program Outcomes:
- At the end of this program, students will be able to:
- Demonstrate proficiency in the fundamental business principles and practices that enable firms to operate in both domestic and global environments.
- Employ critical-thinking and analysis skills to solve business problems in a real-world context.
- Analyze ethical issues that impact business decisions from economic, political, legal, and social perspectives.
- Describe the ways in which diversity influences a company’s ability to achieve its goals
- Evaluate the application of technology as a strategy for competitive advantage in business.
- Conduct basic research using scholarly sources to acquire new knowledge in the business domain.
Curriculum
General Education Courses (45 Credits)
BBA-General (4years) Students must complete a total of
Interpersonal Communication for Personal and Professional Success (5 credits)
Fundamentals of Public Speaking (5 credits)
Intercultural Communication (5 credits)
Writing with Confidence and Purpose (5 credits)
Professional Writing for Successful Communication (5 credits)
Fundamentals of Photographic Arts (5 credits)
Women’s Literature and Social Change (5 credits)
Creative Writing: Fundamentals of Short Fiction (5 credits)
Creative Writing: Nonfiction and Poetry (5 credits)
Living and Learning in the Technological World (6 credits)
Humanities Through the Arts (5 credits)
Modern Popular Culture (5 credits)
Introduction to Philosophy (5 credits)
Science and Spirituality (5 credits)
Mathematics/Natural Sciences
Introduction to Biology (5 credits)
Nutritional Science (5 credits)
Essentials of Human Anatomy and Physiology (5 credits)
Introduction to Chemistry (5 credits)
College Math (5 credits)
College Algebra Concepts (5 credits)
Environmental Science (5 credits)
Earth Science (5 credits)
Statistical Methods and Applications (5 credits)
Indigenous Peoples in the Modern World (5 credits)
Microeconomics (5 credits)
World Regional Geography (5 credits)
World History 1900–1945 (5 credits)
World History 1945–2000 (5 credits)
Interdisciplinary Experience: Sustaining Quality of Life (5 credits)
Introduction to Psychology (5 credits)
Introduction to Sociology (5 credits)
Multicultural Dimensions of Society (5 credits)
Social Responsibility (5 credits)
Students must take:
Fundamentals of Accounting (5 credits)
Introduction to Management (5 credits)
Business Law (5 credits)
Operations Management (5 credits)
Data Science Essentials (5 credits)
Microeconomics (5 credits)
Financial Management (5 credits)
Human Resource Management (5 credits)
Information Systems in Enterprise (5 credits)
Business Environment (5 credits)
Financial Management (5 credits)
Strategic Management (5 credits)
Global Business Management (5 credits)
Marketing (5 credits)
Business Statistics (5 credits)
Finance Specialization (Pic Any Four)
Financial Institutions & Markets (5 credits)
International Financial Management (5 credits)
Management Control System (5 credits)
Derivatives & Risk Management (5 credits)
Portfolio Management (5 credits)
Corporate Taxation (5 credits)
Retail Management (5 credits)
Consumer Behavior (5 credits)
Digital Marketing (5 credits)
International Marketing (5 credits)
Advertising Management (5 credits)
Brand Management (5 credits)
International Human Resource Management (5 credits)
Leadership, Power & Politics (5 credits)
Strategic Human Resource Management (5 credits)
Industrial Relations (5 credits)
Performance Management and Compensation Management (5 credits)
International Business Specialization (Pic Any Four)
International trade practices, procedures and documentation (5 credits)
International Business Environment (5 credits)
India’s Foreign Trade and Investment (5 credits)
International Supply Chain Management (5 credits)
International Advertising and Brand Management (5 credits)
Duration of the program:
BBA-Hons with Dual Specialization (4years)
(Human Resources Management, Financial Management, Marketing Management, International Business)
Degree | Total Program Credits |
Bachelor’s in Business Administration (with Dual Specialization) | 160 |
Breakdown of Credit hours
Course Name | Credits |
General Education Course | 45 Credits |
Business Courses | 75 Credits |
Electives (for Hons) | 40 credits |